At Team Hilbert, we understand that getting your home ready to sell is a big undertaking—and having a trusted plan can make all the difference. That’s why we’re excited to share “The 10 Best Ways to Get Market-Ready w/ Tiffany Williams,” created by one of Rochester’s top real estate agents. Whether you’re just starting to think about selling or are ready to dive in, Tiffany’s step-by-step guide will help you prepare your home for a smooth, successful sale. Let’s explore her proven approach for making your property stand out and sell with confidence!
Meet Tiffany Williams: Your Trusted Local Rochester Agent
Meet Tiffany Williams—a real estate professional who combines a passion for people, a flair for design, and local expertise to deliver standout results for her clients. Specializing in the Webster and Sodus areas with a particular focus on stunning waterfront and lakefront properties, Tiffany leverages her deep area knowledge and creative eye to help sellers showcase their homes and buyers unlock each space’s true potential. As a mentor and key leader on Team Hilbert, Tiffany’s supportive guidance extends to both clients and colleagues, setting a high bar for service and success. Known for her warmth, attention to detail, and ability to make real estate both smooth and enjoyable, Tiffany is dedicated to helping you achieve your goals—whether you’re prepping for a sale or searching for that perfect place to call home. When she isn’t working, you’ll find her exploring the Finger Lakes with her two lovable Shar Pei mixes, Henry and Kevin, always staying connected to the community she loves.
Hi, I’m Tiffany Williams—your trusted local agent—and if selling your home has crossed your mind for the next year, now is exactly the right time to start planning. The advantage of prepping early? Less stress, a smoother move, and more money in your pocket! Whether your timeline is 2 months or 12, here’s my step-by-step guide to set you up for a successful sale:
Step 1: Take Stock of Your Home’s Condition
Before you jump into repairs or updates, let’s take stock of your home’s overall condition. Walk through each space with a notepad in hand—or better yet, schedule a walkthrough with a trusted agent or contractor. Take a close look at the roof, windows, foundation, HVAC, plumbing, and anything that might catch a buyer’s (or inspector’s) eye. Are there signs of leaks, aging systems, or overdue maintenance? It’s not about finding problems to stress over; it’s about preventing last-minute surprises and planning repairs on your timeline, not someone else’s.
Step 2: Prioritize Repairs with Impact
Not every fix is equally important when selling. Focus on the visible and functional issues buyers notice most—like leaky faucets, squeaky doors, peeling paint, scuffed floors, or non-working outlets. These “little things” actually speak volumes to buyers about the overall care and upkeep of a home. If something looks worn out or broken, it can lead buyers to question what else might be lurking out of sight. Take care of these details early, and your home will feel move-in ready from the very first showing.
Step 3: Declutter, One Zone at a Time
A clean, open home feels larger and more inviting. Start decluttering well ahead of time—think closets, pantries, basements, garages, even kitchen drawers. It’s amazing how much we accumulate! Go one room or zone at a time, setting aside things to donate, throw away, or store. If you get stuck, consider professional organizers (I have great recommendations!). Not only will this make your home show beautifully, but it also eases your eventual move.
Step 4: Boost Curb Appeal (Start Now!)
You want buyers to fall in love from the curb—and it doesn’t take a fortune. Simple yard maintenance like mulching, edging, and trimming shrubs creates an inviting look. Power-wash your front steps, sidewalks, and siding for a fresh feel. Try a pop of color on your front door or upgrade your house numbers and light fixtures for instant charm. Start this work early so everything looks mature & welcoming when listing day arrives.
Step 5: Choose Updates That Pay Off
Don’t fall into the trap of feeling like you need a full remodel before selling. Most of the time, simple updates go a long way. Fresh neutral paint, modern light fixtures, updated cabinet hardware, or replacing worn carpet can completely transform the look and feel of a home. Focus on changes that make your space feel brighter, cleaner, and more current. Not sure where to put your effort? I’m here to help you make smart choices based on what’s working in your specific market.
Step 6: Keep an Eye on the Local Market
Begin “shopping” your own neighborhood online. Which homes are selling quickly? What upgrades or features do they have? How do their listings look in photos? Pay attention to days on market and final sale prices. This research helps you realistically position your home and spot opportunities to stand out. If you’d like, I can set up custom market alerts so you stay in the know without any extra effort.
Step 7: Meet with an Agent (Sooner is Better!)
The biggest mistake I see? Waiting until everything is “perfect” before looping in an agent. The truth is, an experienced agent will help you focus on the right prep projects and connect you with trusted vendors for anything you don’t want to DIY. We’ll also plan your prep timeline and strategize on pricing—not just based on the market, but your life and moving plans too. Even a quick consult 6-12 months in advance can save you money, time, and second-guessing.
Step 8: Set Your Timeline & Game Plan
Start thinking through your ideal schedule. Does a school year, job change, or new home purchase affect your moving date? Will you need to buy and sell at the same time, or can you move first? Knowing your ideal timing (even if it’s flexible!) lets us build a prep plan and marketing launch date that minimizes stress and maximizes your options—so you never feel rushed by outside factors.
Step 9: Get Photoshoot-Ready
When the big day gets close, fine-tune your home so it looks its absolute best. Clean every nook and cranny—think baseboards, windows, and light fixtures. Pare back excess furniture to let rooms feel spacious and flow well. Consider light staging or rearranging to show off each room’s potential (especially for any tricky spaces). Finally, decorate with a few simple, neutral accents—think greenery, art, or fresh towels. Don’t worry, I’ll make sure you have a fantastic photographer who knows how to highlight all your home’s best features.
Step 10: Relax—you’re ahead of the curve!
With each step, you’re moving closer to a successful sale and a smooth transition. Following this checklist and set of tips will help you avoid stressful surprises, and maximize your market presence.
Starting now means better pricing, better marketing, better competitive positioning, and more control. And the best news? You don’t have to do it all alone. If you want a tailored pre-listing plan that fits your home, budget, and timeline, let’s chat! I’m here to make your sale seamless and successful—every step of the way.